International Male in the 1980s

By the 1980s International Male was becoming so successful that it started out the decade by having a celebrity (a first for the catalog)  Bruce Jenner on the cover. By 1983 the company was starting to release up to two catalogs per season to cash in on the growing demand.

During the 1980s there was a multiple stores to compliment the catalog business. There was a production facility and store in Downtown Los Angeles, and stores in West Hollywood, Escondido, and San Diego.

In 1987 owner Gene Burkard ended up selling International Male  to Hanover House Industries based in Weehawken, New Jersey.

Spring 1980







Summer 1980


Fall 1980
Blueboy December 1980


February 1982
Summer 1982







Spring 1983
Summer 1983


Summer 1983


Fall/Winter 1983
Fall/Winter 1983 Holiday Gift Guide
Spring 1984
Summer 1984
Fall/Winter 1984




Holiday 1984



Spring 1985



Summer 1985







Fall/Winter 1985
Spring 1986
Summer 1986
Special Summer 1986










Summer 1986









Fall/Winter 1986


Holiday 1986












Spring 1987




Summer 1987



Fall/Winter 1987


Winter 1987
Spring 1988


Spring 1988
Spring 1988


Summer 1988
Summer 1988
Fall 1988


Fall 1988
Holiday 1988
Spring 1989
Aloha Hawaii Spring 1989
Spring 1989
High Society Spring 1989
Non-Stop Neon Summer 1989
Summer 1989
Fall 1989
Fall 1989
Holiday 1989


Blueboy Magazine in the Seventies

Blueboy magazine started out of Washington D.C. in 1974 under the name blue boy edited by Don Westbrook (Donald N. Embinder). It started out as glossy gay male magazine that covered the Washington D.C. area. By volume 2 in 1975 it had moved headquarters to Miami, Florida and became more of a glossy soft-core gay magazine that targeted the national scene. The magazine quickly became hugely going from 26,000 subscriptions in 1975 to 160,000 subscriptions in 1976.

Premiere Issue 1974

It moved to Miami the following year and changed the name to Blueboy. The first issue focused heavily on the Florida scene. By the second issue it had moved on to a national focus which it kept for the rest of its run out of Miami. It had plenty of beefcake, ads, fashion spreads and short stories.

 August/September 1977
 November 1977
 January 1978
 February 1978
 April 1978


 May 1978
 June 1978
 August 1978
 September 1978
 October 1978





 November 1978
 December 1978
  January/February 1979
 March 1979
 April 1979
 May 1979



 June 1979
 July 1979



 September 1979


 November 1979
December 1979



Undergear Catalogs – The 1980s

Undergear appeared as a subsidiary of International Male in the mid-1980s. It first started out as a small separate insert in the International Male catalogs of the time. Instead of full clothing lines carried by International Male, Undergear focused exclusively on underwear. As such it became hugely popular in the gay male community. By the Fall of 1989 it had evolved into its own separate catalog.

1985 Catalog
Inside 1985 Catalog
Summer 1985 Catalog
Summer 1988 Catalog
Fall 1988 Catalog
Summer 1989 Catalog
Fall 1989 Catalog